The Campaign’s inaugural run took place from October 1-December 31, 2015. Over 92 days, the Campaign presented 16 art exhibitions and 63 free public events, and conducted a community outreach campaign in the Baltimore region that opened hearts, changed thinking and conversations, and offered pathways to action.
Peter had anticipated a one-time run of groundbreaking programming. Instead, a new, vibrant, dedicated, and wholehearted circle of thousands took shape. Supporters, funders, and participants emphatically told organizers: “It is important for the New Day Campaign to find a way to continue its unique mission of using art to challenge stigma and discrimination associated with mental illness and addiction.”
From 2016 to 2019, the Campaign continued programming, expanding its geographic reach with projects throughout Maryland. Embraced by both the arts and behavioral health communities, the Campaign offered a unique platform for advocacy, public education, community building, and healing.
In 2016, Peter was recognized by Baltimore City Health Commissioner Dr. Leana Wen with a Health Equity Leadership Award, and in 2018 received recognition from philanthropist and social entrepreneur Michael Bloomberg at The Bloomberg American Health Initiative as one of ten national leaders battling the opioid epidemic.
In June 2019, the New Day Campaign held its final exhibition and event, Sticks & Stones.