A 2019-2020 public education campaign directed by Peter and presented by the Institutes for Behavior Resources (IBR)/REACH Health Services.
“It’s not replacing one drug for another. It’s just medication that will help you get better, just like you’re taking medication for all the other illnesses that we have out here.”
So says Darryl, one of six people whose personal experiences with MAT (Medications for Addiction Treatment) inform every aspect of asked & answered, a 2019-2020 public education campaign in Maryland presented by IBR/REACH Health Services and sponsored by the Maryland Opioid Operational Command Center.
Peter was hired to lead the project based on his history of using art to challenge stigma and discrimination associated with mental illness and substance use (see New Day Campaign). Recruiting Phylicia Ghee as photographer and Megan McCarthy as designer, Peter oversaw and created all content, including an educational brochure, website, testimonial videos, and more.
As part of asked & answered, Peter created testimonial videos by combining photographs by Phylicia Ghee with interviews he recorded with project participants.
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